Mahindra South Africa is set to ignite a revolution in the festival scene with the launch of Fusion Fest, taking place on Saturday, 22nd February 2025 at the iconic SunBet Arena at Time Square in Pretoria.
For two decades, Mahindra has made South Africa its second home, building strong and meaningful connections with over 100,000 customers. This deep bond has established the brand’s trust and credibility in the region, and now, Mahindra is ready to embark on an exciting new chapter as it enters its third decade in South Africa.
This new era is all about celebrating South Africa’s youthful energy, cultural richness, and diversity. The Mahindra Fusion Fest will capture this spirit, offering a dynamic platform for music, fashion, and art—showcasing the nation’s vibrancy while reflecting Mahindra’s bold vision for the future.
More than just a festival, Fusion Fest is a cultural movement—a gathering that unites communities to celebrate South Africa’s diversity. Through groundbreaking musical collaborations, a fusion of fashion, and cutting-edge art, the event will embody the soul of the nation, focusing on inclusivity and the shared strength of our differences.
As Mahindra steps into this new chapter, the focus will be on democratizing technology and aligning with the passions and aspirations of South Africans. The recent launch of the XUV3XO is a prime example, offering cutting-edge design and engineering that empower customers to take on any challenge.
Fusion Fest will also serve as a beacon of creativity and innovation, signaling Mahindra’s evolution into a youthful, dynamic, and culturally resonant brand. The event will celebrate resilience, creativity, and inclusivity, values that Mahindra will continue to champion in the years ahead.
THE MUSIC
At the heart of the Fusion Fest are four electrifying fusion performances, blending genres and cultures in groundbreaking collaborations:
•FUSION 1: Cassper Nyovest (Hip Hop) X Zandile Mzazi (Opera) X Radio Kalahari Orkes (Afrikaans Country)
•FUSION 2: Sjava (Afro Pop) X Matthew Mole (Indie Pop) X Tarryn Lamb (Afrikaans Pop)
•FUSION 3: Mi Casa (Dance House) X Young Stunna (Amapiano) X K.O. (Hip Hop)
•FUSION 4: Kamo Mphela (Amapiano) X Sipho “Hot Stix” Mabuse (Afro-Jazz) X Aymos (Amapiano)
These exciting collaborations will offer an unforgettable sound experience, followed by individual performances from the artists.
Additionally, Mahindra will launch a music talent search in early 2025, offering aspiring South African musicians a chance to perform at the Fusion Fest. This initiative underscores Mahindra’s commitment to discovering and nurturing local talent.
THE FASHION
Fashion will be a highlight at Fusion Fest, with Mahindra partnering with renowned designer Thula Sindi to debut an exclusive ‘Mahindra Line’—a modern collection inspired by the sleek designs of Mahindra SUVs. Festival-goers will also have the opportunity to purchase limited-edition merchandise, blending sophistication with South African heritage.
A fashion talent search will also be launched in 2025, offering emerging designers the chance to showcase their work at the festival. This is a testament to Mahindra’s dedication to fostering creativity and supporting local talent.
THE ART
Art at Fusion Fest will showcase a fusion of tradition and modernity, with immersive installations and interactive exhibits that reflect the spirit of innovation. These artworks will celebrate the resilience, diversity, and vibrancy of South African culture, incorporating global influences for a unique and dynamic experience.
A LEGACY IN THE MAKING
“The Mahindra Fusion Fest is more than just a festival—it is a bold statement of Mahindra’s evolution in South Africa. It reflects our commitment to embracing the vibrancy, diversity, and creativity of this incredible nation. Through this celebration of music, fashion, and art, we are creating a platform that unites communities, inspires innovation, and amplifies the voices of South Africa’s youth,” said Rajesh Gupta, CEO of Mahindra South Africa.
The Fusion Fest is not a one-time event, but the start of an annual tradition Mahindra envisions as a celebration of creativity and community. The event aims to leave a lasting legacy, impacting lives long after the final performance.
As part of its commitment to giving back, Mahindra will donate a portion of ticket sales to a local community upliftment project—empowering the next generation of creators and ensuring the festival has a lasting, positive impact.
TICKET INFORMATION
Tickets for the Fusion Fest start from R150 and can be purchased or won through various competitions at local dealerships.
For more information and to secure your place at the Fusion Fest, follow Mahindra South Africa online:
•Website: [LINK]
•Facebook: @MahindraSouthAfrica
•Instagram: @MahindraSouthAfrica
•YouTube: Mahindra South Africa (Official Page)
•X: @Mahindra_SA
•TikTok: @mahindrasouthafrica
#MahindraFusionFest #MahindraSA