They say that all good things must come to an end, and this holds true for the Jameson Distillery on Tour, South Africa. After three (3) amazing years of hosting the iconic distillery experience in Mzansi, the world’s most loved Irish Whiskey is taking a final bow as it makes its final SA appearance this month, before making its way to other African countries. After all, it wouldn’t be a tour if it stayed put!
Looking to the immensely successful Winter Edition of the event earlier this year, it’s easy to see that The Jameson Distillery On Tour has become one of the category’s hottest properties. And to mark its official end, Jameson is taking the experience to the country’s capital city, Pretoria, for a Spring Edition rendition to close off the South African leg.
The Jameson Distillery on Tour is made up of various experiences including an immersive distillery journey, live musical acts, cocktail masterclasses, whiskey tastings, a merchandise store, delectable eats, discounted grooming services and more. It aims to educate consumers about the story behind each bottle of triple distilled Jameson Original Irish Whiskey, then immerse them in a range of activitIes suited to every taste.
Because very few South Africans will ever get to visit the Jameson Bow Street Distillery in Dublin, Jameson is widening the circle by bringing the sought-after experience to its consumer, ensuring that both connoisseurs and new-comers are given an opportunity to learn about the brand and the product itself. This experience is delivered while ensuring consumers are having tons of fun with other kindred spirits in attendance.
Jameson has also made a few changes to how it will execute the events by running the event for one week (as it previously ran for two weeks). This means a four-day series of jampacked sensorial experiences for people to enjoy and create everlasting moments with the world’s most-loved Irish whiskey.
“As saddened as we are to be bidding farewell to this amazing distillery experience, it’s been such an interesting ride seeing the many faces enjoy what Jameson has to offer”, says Marketing Activations Manager on Jameson Irish Whiskey, Sheila Chisina.
She adds that throughout the three years of the Jameson Distillery on Tour, they have made sure to continuously Widen The Circle by bringing kindred spirits together to witness a world class distillery in the heart of their city.
“We would like to thank everyone who’s supported us over the years – your unwavering support will not go unnoticed even when the pandemic interrupted our event. It’s time to widen the circle even further in other African markets and allow them to experience the beauty of Jameson Irish Whiskey,” she adds.
The final leg of the Jameson Distillery on Tour will have fire artists including some of Mzansi’s coolest acts like K.O, Daliwonga, Myztro, Young Stunna, SoulBee and of course, Pitori’s finest such as Focalistic, Mellow & Sleazy, KMat, and Loatinover Pounds and many more.
The Spring Edition of the Jameson Distillery on Tour kickstarts on the 28th of September to the 1st of October 2023 at Menlyn Maine, Pretoria. Tickets can be purchased on Computicket and every ticket purchase comes with a free R50 Uber voucher.
For more information on the Jameson Distillery on Tour Experience, visit: https://www.jamesonwhiskey.com/en-za/article/jameson-distillery-on-tour-pta-2023/ and follow the conversation on social media @JamesonSA.