Journey of Goodness

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All Gold, Mzansi’s No. 1 Tomato Sauce, is a true South African brand with a heritage that is born out of real goodness. This legacy has helped enrich communities, support local farmers, and brought taste delight to tabletops of countless homes.


The All Gold story is a story of cramming goodness into every bottle for over a 100years. Our quality promise starts with carefully selected tomato seeds that are nurtured into the strongest plants and harvested by passionate South African farmers. These special tomatoes are transformed into the delicious sauce free of colourants, preservatives & thickeners. That’s why each bottle is produced with a guarantee of quality to deliver the tasteful delight that we all know and love – from farm to table said Bakani Ntaisi Tiger Brands Marketing Manager – Condiments.

All Gold “Cram-A-thon” – find the virtual tomatoes, cram and win!

We have fun and excitement exciting news to share! To celebrate All Gold’s heritage this year, we will invite South Africa to participate in the first ever All Gold “Cram-A-thon”. Get ready to help All Gold find thousands of virtual tomatoes that are hidden all over the country and stand a chance to win a real grand prize of R50,000 in shopping vouchers with more daily prizes up for grabs.  

The competition opens on the 29th of June and runs until the 30th of September 2024. All you need to do is purchase a bottle of All Gold Tomato sauce, login to register via a link online or QR code instore and start cramming as many tomatoes in as you can to unlock exciting rewards.

That’s not all, make your way to Waterfall City Park at the Mall of Africa in Johannesburg from 29th June – 30 June 2024 to partake in the curated world of life-sized games, delicious gourmet boeries, and epic spot prizes for your kids and family to enjoy.

Our journey of Goodness continues

Fresh new look

In honour of All Gold’s rich heritage and quality and to continue our commitment and quest for real goodness, the brand has introduced a fresh new look across its range of condiments, jams, pasta sauces and canned products. The new All Gold packaging showcases real ingredients and is a visual reminder of All Gold’s long-standing commitment to superior taste enjoyed by millions of South Africans at mealtimes.

New tasty flavour range

In a bid to continue its expression of love and devotion to goodness, All Gold has recently introduced a new range of 500ml sauces in a plastic squeeze bottle – Original, Hot & Spicy, 70% Less Sugar, BBQ and Mustard. These delicious sauces are made to compliment an array of meals and are exceptionally convenient for travel, adding extra flavour to meals around the table and a kid-friendly design for easy use with no breakage or fuss.

“At All Gold, we’re dedicated to bringing goodness to every South African table and beyond. Our refreshed packaging design reflects our unwavering commitment to quality and all-round goodness.” said Bakani Ntaisi, Tiger Brands Marketing Manager – Condiments.

Follow our story of the goodness journey and look out for more details on the forthcoming attraction on All Gold social media platforms; Instagram: @allgoldsa, Facebook: All Gold, and share in the goodness of All Gold.

 

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