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New Balance is excited to announce the Fresh Foam X 1080v14 launch, the latest iteration of its iconic running shoe, set to hit South African stores on the 28th of October 2024. This new model is designed to meet the diverse needs of runners, whether you’re a seasoned marathoner or just starting your fitness journey.
On Saturday, 26 October, New Balance took over Sandton City to host a vibrant morning fitness event, officially launching the Fresh Foam 1080v14. This engaging event brought together fitness enthusiasts and the local community, offering a unique opportunity to experience the innovative features of the newrunning shoe firsthand.
The morning kicked off with a lively warm-up session led by renowned fitness instructors, Vicky Kruger and Monique Lopes, followed by a series of group guided runs tailored by, Olympian, Zakithi Nene; focusing on techniques to enhance performance and promote overall well-being. Attendees also had the chance to connect with fellow fitness lovers and learn more about New Balance’s commitment to quality and innovation in athletic footwear.
The Fresh Foam 1080v14 is New Balance’s most versatile running shoe yet, retailing at R3,699. The newest update is the latest offering from the brand’s award-winning Fresh Foam X platform, delivering the most cushioned experience for incredible comfort. This shoe is not just a running accessory; it’s an essential part of every runner’s kit.
Building on the success of the last model, the Fresh Foam X 1080v14 offers:
Increased stability and support for a smoother run
The Fresh Foam X 1080v14 includes a redesigned midsole that offers increased stability, allowing for smoother transitions during your run. This feature is especially beneficial for those who tackle varied terrains, from urban streets to scenic trails.
Enhanced breathability for improved performance
The Fresh Foam X 1080v14 boasts enhanced breathability, ensuring your feet stay cool and comfortable, even during long runs. The engineered mesh upper promotes airflow while providing a snug fit.
A broad colour palette to meet every runner’s wardrobe
Recognising the importance of personal style, NewBalance has released the Fresh Foam X 1080v14 in a broad array of colours. Whether you prefer bold hues or classic tones, there’s an option to match your wardrobe and personality
With increased development time to meet the needs of everyday runners, New Balance’s innovation and product design teams used direct consumer insights to create a shoe that exceeds expectations “The Fresh Foam X 1080v14 is the perfect shoe for everyday runners because of its versatility. It’s the one shoe you need in your arsenal because it will meet all your needs,” said DannyOrr, General Manager of Tech Running at New Balance. “We focused on incorporating consumer feedback into the newest model, taking extra development time to improve the overall performance of the shoe and make the FreshFoam X 1080v14 the most comfortable version yet.”
Whether you’re training for your first 5K, gearing up for a marathon, or simply enjoying jogging around your neighbourhood, its designed to support your journey, providing the comfort and performance you need to stay motivated.
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