Summer With Bacardi
30 October 2019
IF IT MAKES YOU MOVE, IT’S THE SOUND OF RUM! To celebrate South Africa’s diverse music culture and to keep fans moving this Summer, Bacardi, the world’s number one premium rum, presents Bacardi Sound of Rum.
Bacardi Sound of Rum is a multi-platform showcase of Africa’s diversity of people and culture through the celebration of our music landscape. The party spirit is passionate about everything and anything that lets its fans ‘do what moves you’ – the freedom to dance, express yourself, be just who you are – and wants to bring fans the best sounds, songs, and dance moves, to do just that. From New York to Cairo, Berlin to Accra, the history and influence of African music and resultant cultural exchanges have transcended time, race and all physical borders. Bacardi Sound of Rum is more than a music celebration – it’s a cultural movement that encourages and celebrates freedom of expression through music and dance.
The aim is to use music as a language to bring South African people together to celebrate diversity, freedom of expression and movement by showcasing the beauty and diversity of our culture. Musicians, curators, influencers and industry insiders from Miami to Soweto have come on board to create and share an exploration of local music that truly contributes and gives back to the culture of genres such as Gqom, Kwaito, Hip Hop, Amapiano and Afro House, amongst others.
“The Sound of Rum collaboration with Bacardi and other local artists enables us to celebrate the African music influences and make the world a little smaller by making the party bigger.” ~ Walshy Fire
What Is The Sound Of Rum
Through a Bacardi-owned Spotify account (Bacardi Sound of Rum), carefully curated music playlists will be available to fans who get a chance to be part of an all-encompassing musical journey, bringing to life the sounds that pulsate from dance floors across Africa and increasingly the world. Over the next few months, Bacardi’s carefully chosen guest playlist curators will select and share an always-evolving playlist that showcases the music, artists, and genres that are moving people in South Africa throughout the summer.
Kicking off the campaign is Jamaican born music star, Walshy Fire – one-third of global supergroup Major Lazer, who are also global Bacardi ambassadors. Walshy has curated the initial Bacardi Sound of Rum Spotify playlist that shares the music selections he believes will get fans moving this summer. Walshy recently released an album of collaborations with leading West African musicians and, through his extensive travels, has become a citizen of the world, an authentic explorer of African music and culture, and a keen collaborator to lead the Sound of Rum celebration in South Africa.
The evolving playlist will be curated and distributed by, amongst others, Walshy Fire, Saudi, Muzi, Tipcee and Scorpion Kings (DJ Maphorisa and Kabza De Small). Beyond the playlist, Bacardi Sound of Rum is also a visual journey with a series of content pieces that explore the stories behind key local music genre’s, namely Hip Hop, Afro House, Gqom and Amapiano. Exploring the places, people, music and dance behind these genres,
Bacardi invites South Africa to ‘Do What Moves You’ this summer – live life as your true self, have the freedom to let go, move and dance. Embrace the joy that comes from following your heart. For more information on Bacardi Sound of Rum and the celebration of our diverse music landscape, keep an eye on the Bacardi Spotify account, social platforms following #SoundOfRum and visit Bacardi’s Youtube Channel.
From October to February, consumers can look forward to not only hearing the Bacardi Sound of Rum, but can also taste the Summer of Rum through various activities and events at key bars, clubs, and venues around South Africa, including the celebration of Bacardi’s new Summer Drink, Bacardi Rum, and Appletiser.
Keep an eye out for more information and visual content on these artist platforms:
Walshy Fire on Instagram: @walshyfire
Saudi on Instagram: @saudi_rsa
Muzi on Instagram: @mvziou
Sjava on Instagram: @sjava_atm
Darkie Fiction @darkiefiction
Heavy K @heavykdrumboss
J Molley @hoodpharmacist
These are the Sounds of Summer, brought to you by the Spirit of Summer. The Sound of Rum music journey will culminate at the Bacardi Holiday Club in March 2020.
Book your tickets for the Bacardi Holiday Club before they run out: http://bit.ly/BacardiHolidayClubTkts
Date: 6-8 March 2020
Time: 6pm on 6 March 2020
Venue: Welgelegen Manor, Balfour. 1-hour drive from Jhb.
Visit www.bacardiholidayclub.co.za for more information, tickets and how you can get planning. Remember to keep it social on their handles below:
Facebook: Bacardi Holiday Club