Bacardi Takes Over 1000 Bars
4 February 2019
“Our brands are built in bars, not boardrooms”
Lets take it back to the …. BAR! On the 7th of February Bacardi employees around the globe will turn on their “out of office” to turn up at local hot spots in cities around the globe as part of the drink giant’s second annual ‘Back to the Bar.’ Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately held spirits company.
From Miami to Mumbai, Lagos to Lisbon, Bacardi employees to takeover 1000 bars. More than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. Designed to reignite the company’s bar-born spirit and family culture, ‘Back to the Bar’ has become an important cultural touchstone for the company which was originally founded in Cuba and today operates in more than 200 countries around the globe.
“The cocktail revolution continues as more people from more places drink more varieties of spirits than ever before, and bars and bartenders are on the frontlines. In addition to spending time with consumers, ‘Back to the Bar’ is a chance for us to thank the bars and restaurants who support us and the world’s best bartenders, who are truly on the cutting edge of what’s new and next in our business.” ~ Jacob Briars, Bacardi’s Global Advocacy Director.
This Thursday, Johannesburg join us as we take it ‘Back to the Bar’ at Rockets Bryanston and Gemelli’s. Expect classic and instagrammable cocktails from the world-class portfolio of Bacardi including the BACARDÍ® Cuba Libre, MARTINI® Negroni cocktail and PATRÓN® Margarita.
For more information on taking it ‘Back to the Bar’ visit www.bacardilimited.com or keep it social on their handles below: