Castle Lite Unlocks 2020
27 February 2020
Ten years is the charm or should we say the swag! As Castle Lite Unlocks returns for a hallmark edition in 2020, the brand took a bold and unprecedented move in a bid to do things differently this year and truly Unlock Extra Cold Refreshment for Hip-Hop lovers. For its 10-year anniversary in 2020, Castle Lite unlocked a limited number of Early Bird tickets at the ice-shattering price of R50 prior to even revealing the 2020 Castle Lite Unlocks headliner, proving that Unlocks is indeed the most anticipated Hip-Hop experience on the African continent.
“Castle Lite Unlocks is in its 10th year now and has seen a decade of extraordinary musical talent, a celebration of a culture which has captivated the world and also brought African Hip-Hop to the fore. It is now time to step things up and take Unlocks to new heights while paying homage to the culture of Hip-Hop in Africa,” ~ Castle Lite Brand Director, Silke Bucker.
The campaign saw tickets at each price point selling in a record-breaking time of 1.2 seconds per ticket, tens of thousands of Hip-Hop lovers camped on the site hoping to snatch an Early Bird ticket. The Castle Lite site also saw an average of 9890 consumers every 30 minutes with 42094 unique visitors throughout the day.
To add some spice to some wounded fans, Castle Lite sent chills throughout the continent as they revealed that ground-breaking rapper, Cardi B will headline this year’s Unlocks experience.
Dates: 12 June 2020
Venue: TicketPro Dome in Johannesburg
Tickets: from R690 on www.castlelite.co.za
For more information check out www.castlelite.co.za or keep it social on their handles below:
Facebook: Castle Lite
YouTube: Castle Lite SA