ICYMI: The Zone 1818 Party – An Ode To Kasi
9 December 2019
About a week ago, Smirnoff 1818 presented the most epic party that brought together a medley of local street cultures. The soiree was a mixture of Motswako, Gqom, Hip Hop and old school vinyl DJs scratching over timeless traces of kwaito baseline undertones. The Zone 1818 party is an Ode to Kasi in a big way, recognising and celebrating where the brand is most loved and enjoyed – ekasi. The star-studded music extravaganza which took place at Walter Sisulu Square was jam-packed with youthful performances and plenty of Kasi culture. Multi-award winning rapper KO headlined the show along with other rap hotshots such as Nadia Nakai and Boity.
“Smirnoff Zone 1818 is all about bringing people together to celebrate inclusive, good times,” ~ Diageo SA Head of White Spirits Gregory Tabane
As if things could not get better, the moment of truth for party lovers was a tribute to music legends who shaped township culture to what it is today. The crowd reverberated in unison to the real makoya of homebrewed sounds of late legends Lebo Mathosa, HHP and Pro Kid. Tuks Senganga paid homage to the Motswako originator HHP, while the much-lauded songbird Kelly Khumalo treated the crowd to the iconic sounds of the late Lebo Mathosa, and Ma-E shut things down with a tribute to the number one Soweto boy, Pro Kid. A moment that will remain in the minds of many for years to come. The crowd sang along to old school and new faves of South African youth sounds.
“The Zone 1818 event echoes the brand’s ethos which is For Then, For Now and For Whatever Is Next in kasi trends.”
The event showcased Zone 1818’s three pillars; Kasi Triumph which is about owning your ‘hood’ and claiming it; wearing your heart on your sleeve and looking at the label ‘Made in Kasi’ through Kasi Love and expressing your Kasi Optimism by saying no matter where you go in the world, home will always be eKasi.
In South Africa, the festive season is not just a season, it is bigger than that and Smirnoff 1818 is always there to celebrate the mood!
For Then, For Now and For Whatever Is Next. Catch up on all the incredible moments by using the hashtags #Smirnoff1818 and #Zone1818. Visit www.smirnoff.com and keep it social on their handles below:
Facebook: Smirnoff SA