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Committed to ending the sale of cigarettes Philip Morris South Africa (PMSA) is introducing America’s #1 nicotine pouch brand ZYN into the South African market.
This launch complements Philip Morris International’s (PMI) ambition to earn two-thirds of its net revenue from smoke-free products by 2030. This is achieved by expanding the PMI portfolio of better alternatives to cigarettes in South Africa for adults who would otherwise continue to smoke or use other nicotine products.
The best thing smokers can do for their health is to give up nicotine and tobacco products altogether. However, data shows that fewer than one in ten smokers quit altogether in any given year.[ii] PMI has developed a range of science-backed smoke-free products to provide better alternatives to cigarettes for adults who would otherwise continue to smoke.
Accelerating the transition of smokers to better alternatives, PMSA launches its own nicotine pouches in South Africa, the affiliate’s latest leap towards delivering a smoke-free future. The product is not risk-free and contains nicotine, which is addictive. It is only intended for use by legal age adults who are current nicotine users.
Not only is ZYN better than traditional smoking, Jonathan Kwak, Director Smoke-Free Products at Philip Morris South Africa says ZYN pouches are also made for convenience, fitting easily into your pocket or bag. “Whether you’re at work, traveling, or out with friends, you can enjoy ZYN without bothering those around you,” he says.
A nicotine pouch is a slim product made of a tea bag-like material, contains plant-based fibres, flavouring, and nicotine extract that you can enjoy orally by placing the pouch under the upper lip. “They are a fast-growing, better way to enjoy nicotine compared to continued smoking. Designed in the Nordics, ZYN is now accelerating the delivery of a smoke-free future in markets like America and Sweden,” says Kwak.
